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- Tiffany Fox
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Behind the Scenes: Your Call Log Is a Content Goldmine (And Nobody in the Dealership Reads It)
Somewhere in your dealership, there’s a document full of excellent content ideas. It’s probably named something like “BDC Call Log, Final, Updated 3” and has the glamour of a waiting-room printer manual. But customers are asking your team what they’re already searching for. The clues are in call notes, text threads, service write-ups, and the group chat where someone asks, for the fourth time this week, “Do we have a loaner policy?” That’s not just operational noise. It’s customer research. ...






