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Impressions Are Lying to You: What Really Moves Click-Through Rate for Michigan Dealerships
If your dealership’s impressions are up, congratulations. Maybe. Impressions are one of the easiest numbers in Google Search Console to celebrate and one of the easiest to misunderstand. A page can appear thousands of times, earn a respectable average position, and still send very few shoppers to your website. That’s because four different questions often get mashed into one report: Impressions: How often did Google show your result. Position: Where did your result appear on average....






