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- Anyone still guessing
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- Tiffany Fox
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- DISPATCH
The Michigan Dealer Traffic Calendar: When Shoppers Show Up, When They Vanish, and What to Publish First
Your dealership website is a river. Some months, it’s wide, noisy, and carrying shoppers straight toward your inventory pages. Other months, it turns into a chilly trickle with one determined person searching “best used SUV near me” at 11:47 p.m. That doesn’t mean your marketing is broken. It means dealership traffic moves with the seasons. The smart move is to understand when the river swells, when it drops, what shoppers are asking, and what you should publish or repair four to eight weeks...






