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"Dealer Near Me" Doesn't Mean What It Used To: How Michigan Dealerships Actually Get Recommended Now
A driver in metro Detroit searches “Ford dealer near me.” Someone in Ann Arbor asks an AI assistant where to find a used SUV. A Grand Rapids shopper looks for a nearby service department that’s open Saturday. They’re all asking a version of the same question: Who can help me here, and can I trust them? “Near me” still matters. But getting recommended today isn’t just about grabbing the top spot on Google Maps. Search results shift with the person’s location and wording. And when an AI feature...






