What is a GPT and Why Aren't You Using One Yet?

Tiffany Fox
Jul 28
3 min read

Updated: Sep 3

GPTs Are Revolutionizing Workflows Across Every Industry: Here’s How to Create Your Own and Start Working Smarter Today!

You’ve probably heard of ChatGPT, but here’s the twist: you can actually build your own GPT. Yes, your own AI assistant—custom-trained to fit your business, your brand, and your daily grind. Whether you run a dealership, design websites, or freelance as a solopreneur, there’s a GPT for that.

Let’s break it down.

So, What Is a GPT (Really)?

A GPT (short for "Generative Pre-trained Transformer") is an AI-powered assistant you can customize inside ChatGPT. Think of it as a digital clone of your brain, but faster, more consistent, and available 24/7.

With ChatGPT’s GPT Builder, you can:

Create a digital assistant trained on your tone, processes, or documents.
Assign it specific tasks like content creation, product support, or sales scripting.
Integrate it into your workflows to save time, reduce errors, and scale faster.

No coding is required. Just give it instructions, upload reference material, and hit go.

How to Build a GPT (It’s Easier Than You Think)

Go to ChatGPT > Explore GPTs > Create GPT.
Walk through the GPT Builder's simple setup: name it, describe what it does, and add custom instructions.
Upload files or links for it to learn from (docs, URLs, tone guides, etc.).
Test it, refine it, and start using it in your business.

That’s it. No dev team. No massive budget.

🚗 For Dealerships: The Virtual Sales Assistant

Handles common buyer questions (models, pricing, trade-ins, comparisons).
Supports the sales team with closing tips, scripts, and objections handling.
Sends lead nurturing email drafts.
Provides vehicle vs. vehicle stats or comparisons for buyers.

🛍️ For Small Businesses: The All-in-One Marketing Buddy

Writes blog posts, emails, and social captions.
Plans local SEO strategies and ad copy.
Answers FAQs based on your products and services.

👩‍💻 For the Self-Employed: The Admin Slayer

Summarizes client emails and drafts replies.
Organizes project timelines or proposals.
Helps script out videos, offers, or pitches.

Why You Should Start Using GPTs Now

Your time is worth more than micromanaging tasks that AI can now handle. GPTs don’t just save hours; they reduce mental load, spark new ideas, and help you move with speed and confidence. Plus, everyone from startups to enterprises is building these. Those who aren't? They're falling behind.

The Future of Work with GPTs

Imagine a world where your daily tasks are streamlined. With GPTs, you can focus on what truly matters—growing your business. They allow you to automate repetitive tasks, freeing up your time for strategic thinking and creativity.

The Benefits of Customization

One of the most exciting aspects of building your own GPT is the level of customization available. You can tailor it to reflect your unique voice and style. This ensures that your AI assistant aligns perfectly with your brand, making interactions feel personal and engaging.

GPTs in Different Industries

GPTs are not just for tech-savvy businesses. They can be applied across various industries, from healthcare to education. Each sector can benefit from a tailored AI assistant that understands its specific needs and challenges.

Overcoming Common Challenges

While the benefits are clear, some may worry about the learning curve associated with implementing a GPT. Fear not! The user-friendly interface of ChatGPT makes it accessible for everyone. Plus, there are plenty of resources available to guide you through the process.

Final Thought: Amplifying Your Potential

Creating a GPT isn’t about replacing you. It’s about amplifying you. So ask yourself: if you could clone your best workflows and never repeat a task again, wouldn’t you?

Want help building your own branded GPT? FoxEdge can set you up. Let’s outfox your to-do list!